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It's easy for builders to forget, amidst the chaos of construction projects, that they also have a business to run. At the end of the day, a builder's sales pipeline is just as critical as completing high-quality projects. Customer relationship management (CRM) allows...

CRMs give homebuilders a significant competitive advantage. The success of marketing campaigns, sales funnels, bid processes, and referral marketing distinguishes mediocre builders from those with all the business they can handle when competing for business. Choosing the best user-friendly CRM boils down to finding the best fit for your business’s objectives. You gain an advantage over the competition by choosing the one that best suits your needs.

A few construction firms still keep all their client data on Excel. While it allows data to be easily inputted, it is just as easy to input the wrong data or make data retrieval extremely time consuming. In order to survive, grow and prosper, business leaders need to reevaluate how they work going forward, in order to ensure their companies are cost-effective, efficient and relationship focused, which is where the utilization of technology comes into play CRM is something that construction companies of all sizes have invested in over the last few years.

Modern customers expect personalized brand experiences, which are becoming easier for businesses to provide thanks to technological advancements. The concept of providing outstanding customer service is nothing new. However, within the home construction industry, the term has become a buzzword in recent years. As we are well into the “age of the customer”, a home builder must be present at every stage of the buying process in order to provide a positive customer experience.

Cloud computing is the wave of the future for all things digital. Cloud computing is at the heart of the construction industry's digital transformation. It underpins all of the most powerful software solutions, allowing the industry to truly benefit from cutting-edge...

CRM is more than just software or a set of processes – it’s a business culture solidly focused on winning and keeping the right customers. A good CRM solution adds value to your company by opening up important communication channels and establishing a common...

The term "cloud" refers to the storage space that safely stores the data, programs, images, and other files before you need them. As the construction industry evolves, more and more businesses are trying to leverage their technological investments and get the most out...