Top Benefits of Construction CRM

by Oct 28, 2020

In the construction business, work quality is important, but so are customer relationships. For many construction businesses, especially homebuilders, customer word-of-mouth is one of the primary means of sourcing new business. While great work will always stand on its own, managing customer relationships is too crucial to be left to chance.

Centralized database

All the customer data is kept in a centralized CRM system instead of disparate and disconnected desktops. CRMs allow your entire sales pipeline in a central database which allows for quick access as well as the ability to manage all the information via a shared location. CRMs help your team avoid spending time digging through files and records to find the information and to follow up and close deals.

Manage leads better

A lead management tool helps you to keep a check on your lead volume. Instead of struggling to remember where, when, and how your leads are coming in, effective CRM software gives you the option to easily manage and control leads. You don’t need to sift through thousands of leads manually to find that one lead you need to contact; a CRM helps you to find the quality leads in your system easily.

Effective internal communication

A CRM strategy is effective in building up effective communication within the team. Different departments can share customer data remotely, hence enhancing teamwork. Such a strategy is better than working individually with no links between the different business teams/ departments. It increases the business’s profitability since the team members no longer have to move physically while in search of critical customer data from other departments.

Improved customer retention

By using a good CRM, you will be able to improve the customer retention rates which translate into increased revenue. According to Harvard Business Review, a 5% reduction in customer defection rate can increase the profits anywhere from 25% – 85%.  As far as CRM benefits go, this is a golden one. By using the data collected, your team can reach out to the customers at the right moment.

Personalized customer interactions

How well do you know your customers? No matter how good a salesperson might be, it would be difficult to gauge what exactly your leads want. They might be reluctant in sharing buying intent with you most of the time. Most CRMs come with a lead tracking feature. One of the biggest advantages of CRM is that it gives you a 360-degree view of your customer. Not only does this knowledge give a better insight into your customer base, but can help you build lasting relationships with customers and determine where there is potential for future growth.

Reporting and analytics

Better reporting data means you will be able to make the best business decisions and improve revenue in the long run. An excel sheet gives access only to limited data and insights. But, CRM comes with powerful features to get deep insights. CRM software can deliver the best insights to you with a bow on top, but you need to recognize and act on them in order to reap the benefits.

Optimized marketing

CRM allows you to have a more targeted marketing approach. It helps you to segment your customers and give insight into customer groups. With this information, you can set up relevant promotions for your groups and execute them at the right time. By optimizing your marketing resources, you give yourself the best possible chance of increasing revenue.

CRM for smoother functioning of your construction business

Consider measuring the time spent looking for needed information versus time spent utilizing information and getting on with the job. It can be shocking to learn how much time is spent by sales personnel on unnecessary administrative matters, or in getting up to speed in new territory!

Are you a home builder?

With the right CRM tool, you can wow your customers with more than just exceptional work. It’s a no-brainer that good CRM software can redefine your business. It boosts efficiency, saves money, improves customer relationships, and makes your employees’ lives immensely easier. InSimplify is one of the best home builders software in Australia that provides you with what you and your team need to grow your business. It is flexible and complete home construction software allowing you to track the full customer life-cycle. Take control of your business and stay on top of your sales process, expand your marketing efforts, improve customer service, and manage your prospects better.