Why Construction-centric CRM Matters?

by Apr 30, 2021

New technology for homebuilders comes and goes, fast. Although some technology has proven to be more useful than others, one piece of sales and marketing technology that’s here to stay is customer relationship management (CRM) software.

Construction CRM software will empower your sales team and directly impact your bottom line. In any small business, customer relations are the key to success, both for immediate jobs and long-term competitiveness. Satisfied customers help to spread word-of-mouth and to refer their acquaintances to their favorite home builders. In turn, the builders gain new clients and get more construction jobs. Nowadays, managing customer relations is easier than ever because of CRM.

Customer relationship management has come a long way since the initial days. It has now become an all-encompassing term used to describe different types of software, with varying features, that help businesses manage sales, customer data, marketing campaigns, inventory, and more. Despite the name, construction CRM isn’t just limited to managing customers. A construction CRM helps home builders in various ways:

  • Increase customer satisfaction and retention.
  • Improve closing ratios with automated follow-up functionality
  • Provide the best reporting capabilities
  • Save time by automating administrative tasks so the tea can bid, negotiate, and close more deals
  • Improve the decision-making process by making customer data readily available, easily accessible, and actionable
  • Make important go/no-go decisions armed with all the information needed
  • Spend time and money bidding for projects that are most profitable

If you can’t realistically track project processes and activities, it’s nearly impossible to make accurate sales forecasts and ultimately set profit goals. There are many other benefits to using CRM software, including future forecasting and gaining a strong competitive edge.

Opportunity Management

Construction CRM software helps small businesses to collect, organize and retrieve information on buyer patterns, preferences, and trends. The information helps the contractors to know what their customers are interested in and to capitalize on their existing customer bases and encourage word-of-mouth. With a clear view into your pipeline, you can immediately identify the opportunities that need to bid on or the ones that that need to be followed upon. You can delegate work to the team with opportunity-specific tasks and make sure that no opportunity goes to waste.

There is no question that customer relationship management (CRM) software is worth the investment for any home builder. CRM system is a must-have for construction firms to realize true ROI. Over the last few decades, customer relationship management software has become an essential part of the sales and marketing process for home builders.

The construction industry is built around client relationships and trust

CRM software has become an essential part of many home builders’ sales and marketing functions. InSimplify, an end-to-end software technology, brings structure and clarity to your project while beating the traditional combination of paper, excel sheets, and emails. You can quickly create and assign tasks, start sharing files, photos, documents, and let your customers know the project progress in a jiffy with the best CRM software out there.

A great CRM will simplify your responsibilities because you can handle everything in one place. Your team will love the automated workflows and predictive data, and so will you when more leads are turning into closed sales. Keep more of your valuable time with a CRM and watch your list of happy customers grow as your home builder business does too! InSimplify is passionate about the digital transformation of the homebuilding industry. Paired with a customer-centric mindset, we believe that creating a positive home buying journey is essential and by integrating efficient home builders CRM like InSimplify, you are doing just that.